03 Context (Ventana)
Context Inquery (PDF)
Conclusion Trough the methodology of observing shoppers and their behaviour in front of shopping windows as well as trying different gestures in public space I gained a deeper aknowledge of my desired user group. Knowing that some gestures in public space are not acceptable is important when designing gestural interaction. Most gestures we can use for interactive shopping windows need to be easy to learn as the person who will use such a system doesn‘t want to learn it first. It‘s important, that a shopping window uses a catching entry point. The more unique a shopping window is, the more people will look at it closer. Having the possibility for users to look at the object in a more detailed way will increase the possibility that the user will buy something. Offering a order or buy option in the shopping window can make it possible to sell products even when the shop is closed. Detailed information http://ba.michaelfretz.com